As BPA Worldwide prepares to launch its B2B Media Exchange, a private marketplace (PMP) for members, it named Scott Roulet to the newly created role of vice president to lead the organization’s programmatic advertising initiatives.
The global assurance provider announced in early February that it would introduce a programmatic PMP for audited B2B media in the second quarter.
Roulet has served as an advisor to BPA for the past six months as it studied B2B media buyers and sellers. Reporting to BPA’s President and CEO Glenn Hansen, Roulet will manage the operational execution and strategic development of the marketplace.
The launch of a marketplace coincides with advertisers increasingly demanding vetted media and content and greater transparency.
Prior to BPA, Roulet consulted with media organizations including American City Business Journals and Kantar. In 2008, Roulet co-founded B2B digital ad network, BBN, where he served as president until its sale in 2015. Previously, he held several executive positions with companies including Cygnus Business Media, ProQuest Company, and Oklahoma Publishing Company.