Tag results for "private marketplaces"
- Publishers Position, Package PMPs For CompetitionJennifer Sun, Associate Director, Product, Programmatic Advertising for DotDash, explains her approach ...
- Selling the PMP Value Proposition"DSPs were first to realize they had to fight more to win ...
- Tremor Video DSP, RhythmOne Team To Launch Private Video MarketplaceDubbed Tremor Video PMPs, powered by RhythmOne, the PMP will provide a ...
- InMobi New Business Unit, TruFactor, To Support Telcos' Data StrategiesThe new business unit uses technology from the acquisition of Pinsight Media, ...
- Data Shows Programmatic Video Ad Buys On The RiseThe amount spent on mobile video advertising overall rose 41% in Q2 ...
- Tronc Considering Sale Of Newspapers To Private Equity FirmTronc Inc., owner of legacy papers like the 'Chicago Tribune,' 'Baltimore Sun' ...
- Teads Topped $317M Revenue In 2017The revenue numbers come as Teads positions itself as a video-first alternative ...
- Crealytics Builds Open Ad Exchange, Marketplace For Sponsored AdsThe latest sign of an auction-based open ad exchange running on programmatic ...
- 'NYT': Ensure Clarity And Transparency On Each Private Marketplace DealAs director of programmatic advertising for The New York Times, Sara Badler ...
- Centro Adds 1,000+ Private Marketplace Deals To Its DSPCentro, the digital advertising software provider, has announced the launch of a ...
- Report: Mobile Channels Conducive To Header BiddingA new report suggests that brands are shifting more of their ad ...
- BPA Worldwide Names PulsePoint Exclusive Programmatic PartnerProgrammatic ad platform PulsePoint said BPA Worldwide has selected it to become ...
- Automated Media Buying Isn't Going Anywhere Despite Potential For FraudThe projection by eMarketer earlier this week that nearly four of every ...
- Forecast: Nearly 80% Of U.S. Display Spending Will Be ProgrammaticDespite the fact that programmatic media and ad tech, in general, have ...
- BPA Taps Leader Of Programmatic Ad InitiativesAs BPA Worldwide prepares to launch its B2B Media Exchange, a private ...
- Sling TV's Partnership With Adobe On Programmatic AdvertisingSling TV 's diving into programmatic advertising with Adobe. Sling will team ...
- Nativo Enables Advertisers To Access Native Video Formats ProgrammaticallyNative ad-tech firm Nativo said it will offer advertisers the ability to ...
- Programmatic Field Of Dreams? With opening day just weeks away, I'm reminded of the classic 1989 ...
- News App Makes Monetization Play With INNEX Programmatic ExchangeInneractive's programmatic digital mobile ad exchange, INNEX, has been chosen by Axel ...
- Holding Co. Selects Digital Audio Ad Provider AdsWizz, a provider of ad solutions for the digital audio industry announced ...
- How Hollywood Studios Can Use Private Marketplaces To Boost EngagementUnruly has found Hollywood studios can increase buzz around their movie trailers ...
- Teads Said It Racked Up $200M In Revenue In 2016Outstream video advertising provider Teads reported that it logged $200 million in ...
- Publishers Clearing House Taps OpenX To Help Enhance Digital RevenueOpenX and Publishers Clearing House (PCH) announced a partnership in which OpenX's ...
- Mobile Sneaker Marketplace GOAT Takes $25M GOAT -- a mobile-only marketplace for “sneakerheads” -- just raised another $25 ...
- BPA To Launch B2B Private Marketplace In Q2BPA Worldwide said it will launch a private marketplace (PMP) for its ...
- Agency Trading Desks Still Dominate Programmatic Agency trading desks continue to be the dominant model for programmatic ad ...
- The Rise Of The Publisher-Buyer Matchmaking SpecialistWith the growth of programmatic ad spend, and the increase in the ...
- How Biddable IO Can Eliminate Trade-Offs Between Transparency And GuaranteesAiming to automate direct-media buys, PubMatic said it's found a way to ...
- Online "Marketplaces" Engage Retailers With CustomersMarketplaces provide a new way for retailers to interact and engage with ...
- Unruly Brings Emotions To Programmatic Via 'Emotional PMPs'Unruly is bringing human emotions and programmatic buying together via "Emotional PM ...
