Tag results for "private marketplaces"
- Advertiser/Agency Execs Fret At Complexity Of Digital Media BuyingManaging campaigns now takes an average of nine types of software ...
- Kroger Launches Private Programmatic Marketplace Built On First-Party DataPublicis Groupe was the first holding company to participate in the alp ...
- Havas Media Group Rolls Out Its Social Equity Marketplace In The UKThe UK rollout follows the launch of the firm's social equity marketpla ...
- GroupM Launches Multicultural MarketplaceThis new marketplace expands and scales existing company efforts in support ...
- Havas Media Group Launches Multicultural MarketplaceThe rollout will begin in the US and Michelin and Moen wi ...
- Amazon Allows Fire TV Ad Buys Through Dataxu, The Trade DeskSignificant departure from walled-garden practices enables media apps on Fire TV ...
- Publishers Position, Package PMPs For CompetitionJennifer Sun, Associate Director, Product, Programmatic Advertising for DotDash, explains her approa ...
- Selling the PMP Value Proposition"DSPs were first to realize they had to fight more to w ...
- Tremor Video DSP, RhythmOne Team To Launch Private Video MarketplaceDubbed Tremor Video PMPs, powered by RhythmOne, the PMP will provide ...
- InMobi New Business Unit, TruFactor, To Support Telcos' Data StrategiesThe new business unit uses technology from the acquisition of Pinsight Medi ...
- Data Shows Programmatic Video Ad Buys On The RiseThe amount spent on mobile video advertising overall rose 41% in ...
- Tronc Considering Sale Of Newspapers To Private Equity FirmTronc Inc., owner of legacy papers like the 'Chicago Tribune,' 'Baltimore Su ...
- Teads Topped $317M Revenue In 2017The revenue numbers come as Teads positions itself as a video-first alternati ...
- Crealytics Builds Open Ad Exchange, Marketplace For Sponsored AdsThe latest sign of an auction-based open ad exchange running on programmat ...
- 'NYT': Ensure Clarity And Transparency On Each Private Marketplace DealAs director of programmatic advertising for The New York Times, Sara Badl ...
- Centro Adds 1,000+ Private Marketplace Deals To Its DSPCentro, the digital advertising software provider, has announced the launch of ...
- Report: Mobile Channels Conducive To Header BiddingA new report suggests that brands are shifting more of their ...
- BPA Worldwide Names PulsePoint Exclusive Programmatic PartnerProgrammatic ad platform PulsePoint said BPA Worldwide has selected it to beco ...
- Automated Media Buying Isn't Going Anywhere Despite Potential For FraudThe projection by eMarketer earlier this week that nearly four of eve ...
- Forecast: Nearly 80% Of U.S. Display Spending Will Be ProgrammaticDespite the fact that programmatic media and ad tech, in general, ha ...
- BPA Taps Leader Of Programmatic Ad InitiativesAs BPA Worldwide prepares to launch its B2B Media Exchange, a priva ...
- Sling TV's Partnership With Adobe On Programmatic AdvertisingSling TV 's diving into programmatic advertising with Adobe. Sling will te ...
- Nativo Enables Advertisers To Access Native Video Formats ProgrammaticallyNative ad-tech firm Nativo said it will offer advertisers the ability ...
- Programmatic Field Of Dreams? With opening day just weeks away, I'm reminded of the classic 19 ...
- News App Makes Monetization Play With INNEX Programmatic ExchangeInneractive's programmatic digital mobile ad exchange, INNEX, has been chosen by Ax ...
- Holding Co. Selects Digital Audio Ad Provider AdsWizz, a provider of ad solutions for the digital audio industry announc ...
- How Hollywood Studios Can Use Private Marketplaces To Boost EngagementUnruly has found Hollywood studios can increase buzz around their movie traile ...
- Teads Said It Racked Up $200M In Revenue In 2016Outstream video advertising provider Teads reported that it logged $200 million ...
- Publishers Clearing House Taps OpenX To Help Enhance Digital RevenueOpenX and Publishers Clearing House (PCH) announced a partnership in which OpenX ...
- Mobile Sneaker Marketplace GOAT Takes $25M GOAT -- a mobile-only marketplace for “sneakerheads” -- just raised another $25 million in funding l ...
