- Advertiser/Agency Execs Fret At Complexity Of Digital Media Buying
Research Intelligencer, Rob Williams - Thursday, December 16, 2021
Managing campaigns now takes an average of nine types of software ...
- Kroger Launches Private Programmatic Marketplace Built On First-Party Data
Mediapsssst, Richard Whitman - Wednesday, October 20, 2021
Publicis Groupe was the first holding company to participate in the alp ...
- Havas Media Group Rolls Out Its Social Equity Marketplace In The UK
MAD, Larissa Faw - Monday, September 21, 2020
The UK rollout follows the launch of the firm's social equity marketpla ...
- GroupM Launches Multicultural Marketplace
MAD, Steve McClellan - Monday, July 6, 2020
This new marketplace expands and scales existing company efforts in support ...
- Havas Media Group Launches Multicultural Marketplace
MAD, Steve McClellan - Monday, July 6, 2020
The rollout will begin in the US and Michelin and Moen wi ...
- Amazon Allows Fire TV Ad Buys Through Dataxu, The Trade Desk
Digital News Daily, Karlene Lukovitz - Monday, July 29, 2019
Significant departure from walled-garden practices enables media apps on Fire TV ...
- Publishers Position, Package PMPs For Competition
Show Daily: Videos, Staff Writers - Thursday, June 20, 2019
Jennifer Sun, Associate Director, Product, Programmatic Advertising for DotDash, explains her approa ...
- Selling the PMP Value Proposition
Show Daily, Nina Lentini - Friday, June 14, 2019
"DSPs were first to realize they had to fight more to w ...
- Tremor Video DSP, RhythmOne Team To Launch Private Video Marketplace
Digital News Daily, Alex Weprin - Thursday, April 25, 2019
Dubbed Tremor Video PMPs, powered by RhythmOne, the PMP will provide ...
- InMobi New Business Unit, TruFactor, To Support Telcos' Data Strategies
Digital News Daily, Laurie Sullivan - Monday, February 25, 2019
The new business unit uses technology from the acquisition of Pinsight Medi ...
- Data Shows Programmatic Video Ad Buys On The Rise
Digital News Daily, Laurie Sullivan - Friday, October 26, 2018
The amount spent on mobile video advertising overall rose 41% in ...
- Tronc Considering Sale Of Newspapers To Private Equity Firm
Publishing Insider, Melynda Fuller - Friday, August 10, 2018
Tronc Inc., owner of legacy papers like the 'Chicago Tribune,' 'Baltimore Su ...
- Teads Topped $317M Revenue In 2017
Digital News Daily, Alex Weprin - Wednesday, March 21, 2018
The revenue numbers come as Teads positions itself as a video-first alternati ...
- Crealytics Builds Open Ad Exchange, Marketplace For Sponsored Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 1, 2017
The latest sign of an auction-based open ad exchange running on programmat ...
- 'NYT': Ensure Clarity And Transparency On Each Private Marketplace Deal
Digital News Daily, Tobi Elkin - Monday, July 17, 2017
As director of programmatic advertising for The New York Times, Sara Badl ...
- Centro Adds 1,000+ Private Marketplace Deals To Its DSP
Real-Time Daily, Philip Rosenstein - Tuesday, May 30, 2017
Centro, the digital advertising software provider, has announced the launch of ...
- Report: Mobile Channels Conducive To Header Bidding
Real-Time Daily, Tobi Elkin - Wednesday, May 17, 2017
A new report suggests that brands are shifting more of their ...
- BPA Worldwide Names PulsePoint Exclusive Programmatic Partner
Real-Time Daily, Tobi Elkin - Tuesday, May 16, 2017
Programmatic ad platform PulsePoint said BPA Worldwide has selected it to beco ...
- Automated Media Buying Isn't Going Anywhere Despite Potential For Fraud
RTBlog, Tobi Elkin - Thursday, April 20, 2017
The projection by eMarketer earlier this week that nearly four of eve ...
- Forecast: Nearly 80% Of U.S. Display Spending Will Be Programmatic
Real-Time Daily, Tobi Elkin - Tuesday, April 18, 2017
Despite the fact that programmatic media and ad tech, in general, ha ...
- BPA Taps Leader Of Programmatic Ad Initiatives
Real-Time Daily, Tobi Elkin - Wednesday, April 5, 2017
As BPA Worldwide prepares to launch its B2B Media Exchange, a priva ...
- Sling TV's Partnership With Adobe On Programmatic Advertising
RTBlog, Tobi Elkin - Monday, March 27, 2017
Sling TV 's diving into programmatic advertising with Adobe. Sling will te ...
- Nativo Enables Advertisers To Access Native Video Formats Programmatically
Real-Time Daily, Tobi Elkin - Monday, March 20, 2017
Native ad-tech firm Nativo said it will offer advertisers the ability ...
- Programmatic Field Of Dreams?
Real-Time Daily, Scott Bender - Thursday, March 16, 2017
With opening day just weeks away, I'm reminded of the classic 19 ...
- News App Makes Monetization Play With INNEX Programmatic Exchange
Real-Time Daily, Philip Rosenstein - Wednesday, March 15, 2017
Inneractive's programmatic digital mobile ad exchange, INNEX, has been chosen by Ax ...
- Holding Co. Selects Digital Audio Ad Provider
Real-Time Daily, Tobi Elkin - Tuesday, February 28, 2017
AdsWizz, a provider of ad solutions for the digital audio industry announc ...
- How Hollywood Studios Can Use Private Marketplaces To Boost Engagement
Real-Time Daily, Tobi Elkin - Friday, February 17, 2017
Unruly has found Hollywood studios can increase buzz around their movie traile ...
- Teads Said It Racked Up $200M In Revenue In 2016
Real-Time Daily, Tobi Elkin - Wednesday, February 15, 2017
Outstream video advertising provider Teads reported that it logged $200 million ...
- Publishers Clearing House Taps OpenX To Help Enhance Digital Revenue
Real-Time Daily, Philip Rosenstein - Monday, February 13, 2017
OpenX and Publishers Clearing House (PCH) announced a partnership in which OpenX ...
- Mobile Sneaker Marketplace GOAT Takes $25M
Around the Net in Mobile, Gavin O'Malley - Friday, February 10, 2017
GOAT -- a mobile-only marketplace for “sneakerheads” -- just raised another $25 million in funding l ...