• by Alex Weprin , March 21, 2018

Teads, the Altice-owned video advertising marketplace, topped $317 million in revenue in 2017, the company announced Wednesday.

That figure would mark 53% organic year-over-year growth compared to 2016, when the company drew over $200 million in revenue.

The revenue numbers come as Teads positions itself as a video-first alternative to the Facebook/Google duopoly, the two companies expected to secure more than 75% of digital ad revenue this year, according to eMarketer.

Amazon, Verizon’s Oath and AT&T have all been leveraging themselves as advertising competitors to Facebook and YouTube. 

Teads -- which counts The Washington Post, L.A. Times, Politico, The Atlantic, Business Insider and Forbes as users of its marketplace -- believes it should be in that conversation as well.

In a statement, the executive chairman of Teads, Pierre Chappaz, argued that the company provides a “powerful alternative to YouTube and Facebook for distributing their video campaigns in a high-quality environment.”

The company says it now reaches 1.2 billion unique consumers each month, including 800 million on mobile. According to comScore, the company’s video advertising marketplace is the largest in the world.