• by Joe Mandese , 5 hours ago

Private equity firm H.I.G. Capital this morning announced the completion of its previously announced $1B acquisition of Kantar Media from the Kantar Group.

"This milestone marks the beginning of an exciting new chapter, one where we will sharpen our strategic focus, reinforce our position as a fiercely independent authority in media measurement, and accelerate innovation on behalf of our clients, partners, and teams around the world," Kantar Media CEO Patrick Béhar said in a statement, noting that the media research firm currently operates in 60 markets worldwide.

Other companies in H.I.G.'s portfolio include Adscape Media and AdTheorent.

Bain Capital and WPP continue to own the rest of Kantar, with 60% and 40% shares, respectively.

Bain bought its controlling stake in Kantar in 2019 for $3.1 billion.