Tag results for "private marketplaces"
- Sling TV's Partnership With Adobe On Programmatic AdvertisingSling TV 's diving into programmatic advertising with Adobe. Sling will te ...
- Nativo Enables Advertisers To Access Native Video Formats ProgrammaticallyNative ad-tech firm Nativo said it will offer advertisers the ability ...
- Programmatic Field Of Dreams? With opening day just weeks away, I'm reminded of the classic 19 ...
- News App Makes Monetization Play With INNEX Programmatic ExchangeInneractive's programmatic digital mobile ad exchange, INNEX, has been chosen by Ax ...
- Holding Co. Selects Digital Audio Ad Provider AdsWizz, a provider of ad solutions for the digital audio industry announc ...
- How Hollywood Studios Can Use Private Marketplaces To Boost EngagementUnruly has found Hollywood studios can increase buzz around their movie traile ...
- Teads Said It Racked Up $200M In Revenue In 2016Outstream video advertising provider Teads reported that it logged $200 million ...
- Publishers Clearing House Taps OpenX To Help Enhance Digital RevenueOpenX and Publishers Clearing House (PCH) announced a partnership in which OpenX ...
- Mobile Sneaker Marketplace GOAT Takes $25M GOAT -- a mobile-only marketplace for “sneakerheads” -- just raised another $25 million in funding l ...
- BPA To Launch B2B Private Marketplace In Q2BPA Worldwide said it will launch a private marketplace (PMP) for i ...
- Agency Trading Desks Still Dominate Programmatic Agency trading desks continue to be the dominant model for programmatic ...
- The Rise Of The Publisher-Buyer Matchmaking SpecialistWith the growth of programmatic ad spend, and the increase in t ...
- How Biddable IO Can Eliminate Trade-Offs Between Transparency And GuaranteesAiming to automate direct-media buys, PubMatic said it's found a way ...
- Online "Marketplaces" Engage Retailers With CustomersMarketplaces provide a new way for retailers to interact and engage wi ...
- Unruly Brings Emotions To Programmatic Via 'Emotional PMPs'Unruly is bringing human emotions and programmatic buying together via "Emotional PM ...
- Programmatic Direct Is On The March The Drum speaks to Paul Sternhell, general manager of programmatic direct a ...
- PubMatic President Says Facebook/Google Duopoly Will Reach Tipping Point In 2017PubMatic President Kirk McDonald projects that in 2017, the Facebook/Google duopoly wi ...
- Meredith Digital Partners With The Trade Desk On Programmatic Shopper Marketing Media Meredith Corp. announced a partnership with The Trade Desk, Inc. to laun ...
- OMMA Programmatic: A Q4 Temperature Check On Quality, Price, And AvailabilityThe consensus at a panel during OMMA Programmatic is that prices a ...
- PubMatic Launches SEVEN, Revenue Management PlatformAd-tech firm PubMatic announced the launch of SEVEN, a revenue management platfo ...
- A Chat With AppNexus Chief Economist Gabriel WeintraubChief Economist is a hefty title and one that ad tech/martech stakeholde ...
- Rubicon Aims To Break Down Divide Between Programmatic And Direct Buying Rubicon Project announced the launch of Guaranteed PMPs (private marketplaces) at i ...
- Flipboard Launches Private Marketplace, Selects Rubicon Project To Automate Buying Of Mobile Ad InventoryFlipboard, a platform for consumers to aggregate news stories, images, and vide ...
- Ad Fraud Is Forcing Marketers To Enhance Their Buying StrategiesThe problem of advertising fraud has found a thoughtful opponent in t ...
- Ad Fraud Is Forcing Marketers To Enhance Their Buying StrategiesThe problem of advertising fraud has found a thoughtful opponent in t ...
- Sovrn And OpenX Land Top Spots For Q2 On Global Seller Trust Index Sovrn and OpenX land at the top of Pixalate's Global Seller Tru ...
- The Benefits Of Auomated BuyingWhile there are a baffling array of tactics when it comes ...
- Can Private Marketplaces Get Publishers To Adopt Geotargeting More Widely?Writing on the GeoMarketing.com blog, David Kaplan asks whether private marketplaces (PMP ...
- PubMatic Launches Private-Marketplace Guaranteed Deals And Curated Audiences OfferingsMarketing automation software firm PubMatic on Monday announced the launch of t ...
- IHeartMedia Launches Programmatic Private Market For Digital RadioDigital radio platform iHeartMedia on Monday announced the launch of a programmat ...
