Notably, mobile comprised 55% of Teads’ revenue and programmatic, 35%. Outstream video is quickly becoming an important way for publishers to monetize their mobile video inventory. Teads works with publishers that include Time Inc., Conde Nast, The Washington Post, Business Insider, and their European counterparts including The Daily Mail, The Telegraph, and Axel Springer.
“This revenue growth is driven by two huge trends: the rise of mobile and the need for quality video inventory that can be transacted programmatically at scale,” Bertrand Quesada, Teads CEO, told Real-Time Daily via email. “We've been very strategic by focusing on these two areas both from a product and technology perspective and by hiring the right people to help us lead the charge internally.”
Quesada said he expects programmatic to make up 50% of the company’s revenue by year-end.
In terms of mobile, Teads is focused on vertical, square, and “360” video advertising formats. On the programmatic front, Teads said it’s seen increasing demand for outstream video on its open exchange and through private marketplaces deals.
Teads said its inRead video technology works in mobile web environments that include Google AMP and Facebook Instant Articles. The company said its reach has grown to 1.2 billion monthly unique visitors, including 720 million on mobile.