Holding Co. Selects Digital Audio Ad Provider

AdsWizz, a provider of ad solutions for the digital audio industry, on Tuesday announced a global partnership with Publicis Groupe. Under the partnership, both AdsWizz’s AudioMatic Demand-Side Platform (DSP) and AdWave, its audio ad marketplace, will be available to Publicis Groupe agency buyers to programmatically buy digital audio advertising inventory from global audio publishers.

AdsWizz’s AudioMatic platform is a DSP focused specifically on digital audio. Its planning and reporting tools take into account audio-specific attributes like ad length, category separation, and metrics such as Listen-Through Rate. The platform also supports interactive audio and synchronized multiscreen ads.

Through the partnership, buyers at any Publicis Groupe agency will be able to buy audio inventory in AdsWizz’s global audio ad marketplace and directly from publishers in private marketplaces through one interface. AdsWizz said AudioMatic is compliant with RTB 2.4, the Interactive Advertising Bureau’s most recent audio-centric protocol.

 

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