by Robert Williams on Jun 30, 4:24 PM
About half of consumers said when they experienced buyer's remorse, it was because they treated themselves to a purchase.
by Robert Williams on Jun 29, 4:15 PM
Many consumers in the U.S. and Canada want easily accessible information about environmental sustainability from brands.
by Robert Williams on Jun 28, 3:09 PM
About 80% of the time, ads distributed by Google Video Partners don't run as they're supposed to.
by Robert Williams on Jun 27, 4:19 PM
More than half of sports fans said streaming provides a better viewing experience of games than cable or broadcast TV.
by Robert Williams on Jun 26, 5:17 PM
Artificial intelligence (AI) is one of the technologies that will help to drive growth in personalization.
by Robert Williams on Jun 23, 3:51 PM
Sixteen percent of streaming viewers said they had canceled a service and resubscribed within a year.
by Robert Williams on Jun 22, 3:18 PM
Streaming services that don't charge a subscription fee are gaining viewers.
by Robert Williams on Jun 21, 5:35 PM
The rising influence of advertising will force media companies to change revenue strategies, PwC says.
by Robert Williams on Jun 20, 4:03 PM
Advocacy group GLAAD says social media fails to protect LGBTQ+ people from hate speech and harassment.
by Robert Williams on Jun 19, 1:56 PM
Computer log data from companies in the media supply chain are the source of more insights for media buyers.