Addressable TV Ad Spending To Grow 50% To $87B By 2027
- by Robert Williams , June 26, 2023
Marketers are expected to shift more of their media budgets to advanced forms of advertising such as addressable television for the next few years.
Spending on addressable TV advertising hit $56 billion globally last year and is set to grow more than 50% to $87 billion by 2027, according to …
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