by Robert Williams on May 31, 3:17 PM
The explosive popularity of ChatGPT, the chatbot powered by artificial intelligence, has marketers thinking about the technology's possible effects on consumer behavior.
by Robert Williams on May 30, 4:29 PM
Marketers say they are investing in technologies to speed up and customize interactions with customers.
by Robert Williams on May 26, 5:03 PM
Among traditional media companies, Walt Disney had the best reputation, with a ranking of No. 77.
by Robert Williams on May 25, 4:49 PM
More than half of Chinese, Korean and Vietnamese respondents say they prefer to buy brands that advertise on programs reflecting their culture.
by Robert Williams on May 24, 4:08 PM
With the popularity of video, 33% of marketers worldwide said they are using the format for the first time ever.
by Steve Sternberg on May 24, 8:39 AM
The official start of the fall television season is still four months away, but for insiders at media agencies, networks, and advertisers -- as well …
by Robert Williams on May 23, 3:22 PM
The middle of the traditional workweek -- Tuesday, Wednesday and Thursday -- has the highest percentage of office visits in major cities studied.
by Robert Williams on May 22, 4:12 PM
There are significant differences in news preferences among registered voters, both for TV and online sources.
by Robert Williams on May 19, 4:01 PM
Tubi scores well with positive consumer reviews, while TikTok's strength comes from being preinstalled on mobile devices.
by Robert Williams on May 18, 4:14 PM
Near-total coverage of most NFL games would cost a consumer about $170 a month on average.