Short-Form Video Is This Year's Biggest Priority For Marketers

The popularity of social video app TikTok not only has spawned copycats on other digital platforms, such as Instagram Reels and YouTube Shorts, it also has pushed some marketers to embrace short-form video this year.

About a third (33%) of business-to-business and business-to-consumer marketers worldwide said short-form video (less than …

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