by Joe Mandese on Apr 24, 3:52 PM
In what could be one of the greatest returns on advertising investment this year, Walt Disney Co. has spent $13.6 million on ads promoting this …
by Joe Mandese on Apr 19, 2:47 PM
Ad spending by cannabis retailers In cities and states where marijuana has been legalized jumped 23% to $4.122 million in 2018, according to estimates released …
by Joe Mandese on Apr 19, 10:09 AM
"People" is the highest-indexing magazine among cannabis users, while "AARP: The Magazine" is dominant among people who use the hemp derivative CBD for health and …
by Steve Sternberg on Apr 17, 5:28 PM
It's the most successful series on premium cable since "The Sopranos." Its eighth and final season, eagerly awaited by its legion of fans, just got …
by Joe Mandese on Apr 12, 8:53 AM
Out-of-home ad inventory for the premium billboard locations along Interstate 10 en route to the Coachella music festival in Indio, CA, this weekend jumped 31% …
by Joe Mandese on Apr 10, 10:39 AM
Overall use of social media by U.S. adults has remained essentially unchanged in 2019, even for Facebook, according to the most recent survey conducted by …
by Joe Mandese on Apr 10, 8:06 AM
eMarketer's digital media statsmasters have lowered their user growth estimates for Snapchat, projecting that its U.S. monthly users will decline 2.8% to 77.5 million this …
by The Editor on Apr 9, 12:12 PM
The headline of a story ("'Cord-Nevers' Approaching One Third Of U.S. Population") in the April 9 edition of "Research Intelligencer" incorrectly stated that so-called "cord-nevers" …
by Joe Mandese on Apr 9, 9:46 AM
The number of Americans deemed "cord-nevers" who have never subscribed to a traditional TV service grew 9% over the past two years to 31 million …
by Joe Mandese on Apr 8, 10:14 AM
The next big battle for consumer time and pocketbooks may well emerge as one of the media industry's most competitive: streaming services. In recent weeks, …
