• Disney Spends $14 Million Plugging 'Endgame,' Overwhelms Pre-Sale Ticket-Buying Sites
    by Joe Mandese on Apr 24, 3:52 PM
    In what could be one of the greatest returns on advertising investment this year, Walt Disney Co. has spent $13.6 million on ads promoting this …
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  • Growing Like Weed, Cannabis Retail Ad Spend Soars 23%
    by Joe Mandese on Apr 19, 2:47 PM
    Ad spending by cannabis retailers In cities and states where marijuana has been legalized jumped 23% to $4.122 million in 2018, according to estimates released …
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  • 420 Reasons To Target Cannabis Users Vs. CBD Users
    by Joe Mandese on Apr 19, 10:09 AM
    "People" is the highest-indexing magazine among cannabis users, while "AARP: The Magazine" is dominant among people who use the hemp derivative CBD for health and …
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  • In Game Of Thrones, The Women Rule
    by Steve Sternberg on Apr 17, 5:28 PM
    It's the most successful series on premium cable since "The Sopranos." Its eighth and final season, eagerly awaited by its legion of fans, just got …
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  • Billboard Inventory Soars 31% En Route To Coachella
    by Joe Mandese on Apr 12, 8:53 AM
    Out-of-home ad inventory for the premium billboard locations along Interstate 10 en route to the Coachella music festival in Indio, CA, this weekend jumped 31% …
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  • Pew Finds Social Media Use Among Adults Essentially Unchanged: Benchmarks Reddit, WhatsApp Too
    by Joe Mandese on Apr 10, 10:39 AM
    Overall use of social media by U.S. adults has remained essentially unchanged in 2019, even for Facebook, according to the most recent survey conducted by …
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  • Snapchat Growth Downgraded: Will Lose Users, Share Of Social Media
    by Joe Mandese on Apr 10, 8:06 AM
    eMarketer's digital media statsmasters have lowered their user growth estimates for Snapchat, projecting that its U.S. monthly users will decline 2.8% to 77.5 million this …
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  • Correction: 'Cord-Nevers' 12% Of U.S., Not One Third
    by The Editor on Apr 9, 12:12 PM
    The headline of a story ("'Cord-Nevers' Approaching One Third Of U.S. Population") in the April 9 edition of "Research Intelligencer" incorrectly stated that so-called "cord-nevers" …
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  • 'Cord-Nevers' Expand To 12% Of U.S. Population
    by Joe Mandese on Apr 9, 9:46 AM
    The number of Americans deemed "cord-nevers" who have never subscribed to a traditional TV service grew 9% over the past two years to 31 million …
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  • The Next Big Ad Category May Be Media Itself
    by Joe Mandese on Apr 8, 10:14 AM
    The next big battle for consumer time and pocketbooks may well emerge as one of the media industry's most competitive: streaming services. In recent weeks, …
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