The Next Big Ad Category May Be Media Itself

Sometimes we forget that one of the biggest ad spenders on media is the media industry itself, and the next big battle for consumer time -- and pocketbooks -- may well emerge as one of the media industry’s most competitive: streaming services.

In recent weeks, Apple, Discovery and the BBC announced plans ...


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications