Disney Spends $14 Million Plugging 'Endgame,' Overwhelms Pre-Sale Ticket-Buying Sites

In what could be one of the greatest returns on advertising investment (ROAI) this year, Walt Disney Co. has spent $13.6 million on ads promoting this weekend's release of "Avengers: Endgame," the much anticipated culmination of a series of blockbuster Marvel film releases.

Why is that such a significant ROAI? ...

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