
In what could be one of the greatest returns on advertising investment (ROAI) this year, Walt Disney Co. has spent $13.6 million on ads promoting this weekend's release of "Avengers: Endgame,"
the much anticipated culmination of a series of blockbuster Marvel film releases.
Why is that such a significant ROAI? …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.