'Cord-Nevers' Expand To 12% Of U.S. Population

The number of Americans deemed "cord-nevers," meaning they've never subscribed to a traditional TV service, grew 9% over the past two years to 31 million in 2019, according to estimates released today by MRI Simmons.

The data, which is part of MRI's "cord evolution" research, is based on findings from …

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2 comments about "'Cord-Nevers' Expand To 12% Of U.S. Population".
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  1. Matt Collins from Simulmedia, April 9, 2019 at 10:50 a.m.

    The article has a lot of useful information, but the headline is off. 31 million people represents about 9% of the total US population and, according to the article, 12% of the adult population.

  2. Joe Mandese from MediaPost Inc., April 9, 2019 at 10:53 a.m.

    @Matt Collins: Thanks for noticing, the headline was indeed a miss. We've updated it and will publish a correction.

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