Growing Like Weed, Cannabis Retail Ad Spend Soars 23%

Ad spending by cannabis retailers In cities and states where marijuana has been legalized jumped 23% to $4.122 million in 2018, according to estimates released by WPP’s Kantar unit.

The biggest beneficiary is out-of-home media, which took an 84% share of all cannabis ad spending in 2018.

 Newspapers were the ...

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