Growing Like Weed, Cannabis Retail Ad Spend Soars 23%
- by Joe Mandese @mp_joemandese, April 19, 2019
Ad spending by cannabis retailers In cities and states where marijuana has been legalized jumped 23% to $4.122 million in 2018, according to estimates released by WPP’s Kantar unit.
The biggest beneficiary is out-of-home media, which took an 84% share of all cannabis ad spending in 2018.
Newspapers were the …
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