• Survey Finds Consumers Keen On Bundling Video And Music Streaming Services
    When Hulu and Spotify dropped their subscription price for a bundle of Spotify Premium and Hulu's ad-supported streaming service to $9.99 per month from $12.99, …
  • When Bias And Speculation Trump Good Reporting
    In this week's report, Steve Sternberg criticizes how the mainstream media covered the investigation, including last weekend's letter and summary from Attorney General William Barr. …
  • Broadcasters Continue To Dominate Local News, Analog Too
    TV and radio stations, followed by newspapers, remain the go-to source for local news for most Americans, according to findings of a nationwide survey released …
  • U.S. Remains The Biggest Global Ad Growth Driver, By Wide Margin
    The U.S. remains the world's biggest advertising market and will for at least the foreseeable future. According to just-released estimates from Zenith's March 2019 quarterly …
  • Pandora Poised To Lose Audio Market Dominance To Spotify
    Spotify is poised to overtake Pandora as the dominant digital audio service in the U.S., according to new estimates released today by eMarketer. "Spotify will …
  • IPG Lab Measures TV 'Viewability,' Finds Similar Levels To Digital
    In a move that could change how the ad biz thinks about "viewability," IPG finds TV's isn't that different from digital.
  • Nielsen: Time Spent Hits The Wall, Tops Out At 10 Hrs, 30 Mns
    Time spent on TV-connected devices appears to have saturated at 10 hours and 30 minutes, according to the latest edition of Nielsen's quarterly "Total Audience …
  • Majority Of Marketers Claim 'Moderate' Current Trust Level With Agencies
    The majority of marketers responding to an Association of National Advertisers' member survey said they currently characterize the level of trust between marketers and their …
  • Programmatic Fraud Expands, Especially In Big English-Language Markets
    Ad fraud is on the rise, and some English-language nations are among the biggest sources of it, according to an update published Monday by programmatic …
  • Biggest SXSW Brand Buzz: Uber Eats, IBM, SoundCloud
    Food was the leading topic for the SXSW social media community, with 603 mentions.
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