When Hulu and Spotify dropped their subscription price for a bundle of Spotify Premium and Hulu's ad-supported streaming service to $9.99 per month from $12.99, they apparently left some money on the table, according to a nationwide survey of U.S. consumers on what they are willing to pay for bundled streaming subscription services (see ranges above).
In this week's report, Steve Sternberg criticizes how the mainstream media covered the investigation, including last weekend's letter and summary from Attorney General William Barr. "Most interesting to me, however, is how reporters from the legitimate press started scrambling to justify how they and their news outlets handled the story over the past two years," Sternberg opines, adding, "They should be focusing on what they did wrong and how to correct it going forward."
TV and radio stations, followed by newspapers, remain the go-to source for local news for most Americans, according to findings of a nationwide survey released today by Pew Research Center. While online access to all forms of local news is growing, most of the major media consumed for local news continues to be analog.
The U.S. remains the world's biggest advertising market and will for at least the foreseeable future. According to just-released estimates from Zenith's March 2019 quarterly ad outlook, the U.S. is projected to add $32.1 billion to the global ad economy between 2018 and 2021, which is twice the contribution of the next biggest player, China.
In a move that could change how the ad biz thinks about "viewability," IPG finds TV's isn't that different from digital.
Time spent on TV-connected devices appears to have saturated at 10 hours and 30 minutes, according to the latest edition of Nielsen's quarterly "Total Audience Report." While there was some marginal shifting in time spent among devices -- mainly gains by smartphone apps -- he overall time spent remained the same year-over-year, according to the report.
The majority of marketers responding to an Association of National Advertisers' member survey said they currently characterize the level of trust between marketers and their agencies as "moderate," according to the just-published "Trust Report."
Ad fraud is on the rise, and some English-language nations are among the biggest sources of it, according to an update published Monday by programmatic media marketplace tracker Pixalate.
Food was the leading topic for the SXSW social media community, with 603 mentions.