Nielsen: Time Spent Hits The Wall, Tops Out At 10 Hrs, 30 Mns



Time spent on TV-connected devices appears to have saturated at 10 hours and 30 minutes, according to the latest edition of Nielsen's quarterly "Total Audience Report." While there was some marginal shifting in time spent among devices -- mainly gains by smartphone apps -- he overall time spent remained the same ...

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications