IPG Lab Measures TV 'Viewability,' Finds Similar Levels To Digital
- by Joe Mandese @mp_joemandese, March 19, 2019
In a development that could change the way some in the ad industry think about the concept of “viewability,” the IPG Media Lab has released a study purporting to compare TV’s ad viewability with that of digital’s and it found they’re actually not that different.
The study, which was …
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