Programmatic Fraud Expands, Especially In Big English-Language Markets
- by Joe Mandese @mp_joemandese, March 18, 2019
Ad fraud is on the rise, according to an update published today by programmatic media marketplace tracker Pixalate, and some English-language nations are among the biggest sources of it, including the U.S.
With a fraud rate of 36%, India was the most prevalent nation, but three of the top 5 …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
