Once a time for little but repeats, reality, and game shows, the summer months are now filled with original scripted series - several on cable …

Television sets are emerging as the dominant way consumers connect with connected TV (CTV), according to a quarterly tracking study from ad tech firm Extreme …

This just in: New research from Nielsen finds just 8% of consumers are now deemed "firmly committed" brand loyalists. The stat, one of several findings …

Less than half (48%) of ad execs say they currently have the ability to accurately measure digital ad fraud and/or non-human traffic, but almost all …

Media planners are more bullish for allocating ad budgets to digital out-of-home media over the next two years than they were two years ago, according …

Asked what they would charge companies for use of their personal data, American consumers express a wide range of dollar value -- from a median …

It might seem like a marketing cliche that legalizing recreational cannabis sales would lead to a spike in snacking -- you know, the "munchies" -- …

I've been analyzing television programming for roughly 30 years, and have seen many good pilots flop as regular series, but also more than a few …

More than one-in-five (21%) of single American adults will utilize a dating app this year, according to new estimates published today by eMarketer.

If there was any doubt that marketers have shifted to a "performance" mindset from an "awareness" oriented one, a new study released today by he …