• Summer Bingeing: 20 TV Series You Should Check Out
    Once a time for little but repeats, reality, and game shows, the summer months are now filled with original scripted series - several on cable …
  • Connected TV Sets Emerging As Dominant CTV Device, Mobile And Desktop Wane
    Television sets are emerging as the dominant way consumers connect with connected TV (CTV), according to a quarterly tracking study from ad tech firm Extreme …
  • Nielsen Finds Brand 'Disloyalty' Is The 'New Normal'
    This just in: New research from Nielsen finds just 8% of consumers are now deemed "firmly committed" brand loyalists. The stat, one of several findings …
  • Ad Execs Assume Large Shares Of Ad Fraud, Even If They Can't Measure It
    Less than half (48%) of ad execs say they currently have the ability to accurately measure digital ad fraud and/or non-human traffic, but almost all …
  • Media Planners Bullish On Digital OOH, Boost Budget Allocation
    Media planners are more bullish for allocating ad budgets to digital out-of-home media over the next two years than they were two years ago, according …
  • Study Reveals How Much Americans Would Charge For Using Their Personal Data
    Asked what they would charge companies for use of their personal data, American consumers express a wide range of dollar value -- from a median …
  • Nielsen Crunches Munchies Numbers, Finds Snacks Sales Correlate With Cannabis
    It might seem like a marketing cliche that legalizing recreational cannabis sales would lead to a spike in snacking -- you know, the "munchies" -- …
  • New Season Pilots: The Good, The Almost Good, And The Not-So-Good
    I've been analyzing television programming for roughly 30 years, and have seen many good pilots flop as regular series, but also more than a few …
  • There Are Plenty Of Fish Installing Dating Apps
    More than one-in-five (21%) of single American adults will utilize a dating app this year, according to new estimates published today by eMarketer.
  • WFA Finds 'State Of Advertising' Shifting From Awareness To Performance
    If there was any doubt that marketers have shifted to a "performance" mindset from an "awareness" oriented one, a new study released today by he …
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