by Joe Mandese on Jun 18, 3:55 PM
The Media Rating Council's new duration-weighted impression standard, which will become the currency for valuing video advertising across media in 2021, is confusing and controversial …
by Ed Papazian on Jun 18, 3:36 PM
Can brands break free of the restrictive effects of corporate upfront time-buying, with its emphasis on garnering the lowest overall CPMs, even at the cost …
by Steve Sternberg on Jun 12, 1:20 PM
While strong women characters abound on ad-supported TV, many of them are defined by their central relationships with male characters. Netflix's "Jessica Jones" has the …
by Joe Mandese on Jun 10, 1:34 PM
The average person will spend 800 hours using the mobile internet this year, according to the 2019 edition of Zenith's Media Consumption Forecasts. "That's the …
by Joe Mandese on Jun 6, 4:09 PM
Nielsen is projecting "billions of dollars in sales" for legal cannabis and cannabis-infused products in the U.S. in a new analysis published this week. The …
by Joe Mandese on Jun 5, 10:53 AM
Americans consider "made-up news" a serious problem, ranking it ahead of violent crime and just behind U.S. economic disparity, but they don't blame journalists for …
by Joe Mandese on Jun 4, 9:33 AM
Boosted by record political spending, the U.S. advertising economy is projected to expand 8.2% in 2020, according to GroupM's latest forecast. The report, "This Year …
by Joe Mandese on Jun 4, 9:14 AM
With 59% of advertisers projecting they plan to increase their ad spending on advanced TV formats and platforms in the next 12 months, according to …
by Joe Mandese on Jun 4, 8:38 AM
Fortnite, the wildly popular social gaming app, is having a profound impact on the media consumption of American consumers, and now a new report from …
by Steve Sternberg on Jun 3, 11:57 AM
With the youngest members of the "TV Generation" turning 50 this year (and the oldest approaching 70), it's ironic that the press and much of …