• Most Ad Execs Say Duration-Weighting Is Best Method, Will Benefit OTT
    The Media Rating Council's new duration-weighted impression standard, which will become the currency for valuing video advertising across media in 2021, is confusing and controversial …
  • A Proposal To Change TV's Upfront For The Better
    Can brands break free of the restrictive effects of corporate upfront time-buying, with its emphasis on garnering the lowest overall CPMs, even at the cost …
  • Hail And Farewell To 'Jessica Jones'
    While strong women characters abound on ad-supported TV, many of them are defined by their central relationships with male characters. Netflix's "Jessica Jones" has the …
  • Zenith Pegs Mobile Internet Consumption At 800 Hours, Annually
    The average person will spend 800 hours using the mobile internet this year, according to the 2019 edition of Zenith's Media Consumption Forecasts. "That's the …
  • Nielsen Projects Billions In Cannabis Sales: Cites 'Health,' Not Recreation, As Top Consumer Intent
    Nielsen is projecting "billions of dollars in sales" for legal cannabis and cannabis-infused products in the U.S. in a new analysis published this week. The …
  • Americans Deem 'Made-Up' News A Serious Problem, Say Journalists Responsible For Fixing It
    Americans consider "made-up news" a serious problem, ranking it ahead of violent crime and just behind U.S. economic disparity, but they don't blame journalists for …
  • GroupM: U.S. Ad Market To Expand 8.2% In 2020
    Boosted by record political spending, the U.S. advertising economy is projected to expand 8.2% in 2020, according to GroupM's latest forecast. The report, "This Year …
  • As 'Advanced TV' Gains Steam, IAB Seeks To Define It
    With 59% of advertisers projecting they plan to increase their ad spending on advanced TV formats and platforms in the next 12 months, according to …
  • How 'Fortnite' Is Impacting Media Consumption
    Fortnite, the wildly popular social gaming app, is having a profound impact on the media consumption of American consumers, and now a new report from …
  • The Last Of The 'TV Generation' Turns 50
    With the youngest members of the "TV Generation" turning 50 this year (and the oldest approaching 70), it's ironic that the press and much of …
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