• More American Voters Deem Trump's Use Of Twitter A 'Bad Thing'
    Sixty-two percent of American voters believe President Trump's use of Twitter is a bad thing, up from 59% a year ago, according to a Morning Consult and Politico poll released late Thursday. Only 20% of the 1,195 registered voters surveyed said it was a "good thing." Asked whether Trump's tweets help or hurt specific entities or institutions, an overwhelming majority said it hurts national security, American news media, Republicans running for midterm Congressional seats, and Trump's own Presidency.
  • Global Smartphone Marketplace Flattens, And With It, Internet Penetration Stalls At 50%
    Call it the calm before the 5G storm. Or if you're a skeptic, the maturation of the global smartphone marketplace. Either way you look at it, there was zero growth in 2017, according to an annual update of the highly regarded "Internet Trends" report from Kleiner Perkins digital media analyst Mary Meeker, and new estimates from IDC project the same for 2018.
  • Teenage Wasteland: How Facebook Became An Also-Ran In The Teen Social Media Race
    Facebook may position itself as "the" social network, but when it comes to America's teens, it has become a distant also-ran to YouTube, Instagram and Snapchat. Only half of teens ages 13-17 say they even use Facebook, while only one in ten characterize it as the social media platform they use "most often," according to new research being released by the Pew Research Center this morning.
  • The Upside Of GDPR: Consumers Boost Sentiment, Purchase With Brands That Protect Them
    While much of the focus on the EU's new General Data Protection Regulations (GDPR) has been on the downside for brands, including the costs associated with privacy compliance and the loss of identity and behavior data targeting, Paris-based Capgemini fielded research to evaluate the upside. The study, which surveyed 6,000 consumers in seven Western European nations -- France, Germany, Italy, Netherlands, UK, Sweden and Spain -- in March and April, found consumers are prone to share positive experiences with friends and family and also boost commerce with companies that demonstrating that they protect their customers' personal data.
  • Consumers Aware Of Data Compliance Outreach, Generally Opt-Out
    Marketers, media, platforms and apps rushing to comply with the today's deadline for the EU's new consumer data privacy rules has not gone unnoticed by, well, consumers. That's the good news. The bad news is the vast majority have either ignored, put off or opted out immediately from requests to update their privacy policies concerning use of consumer data. A Research Intelligencer and Pollfish survey conducted Thursday, found 60% of American adults were contacted at least once in the past 24 hours -- 22% in the past hour -- asking for use of their personal data. Twenty-eight percent of the ...
  • Media Buyers: GDPR Will Make 43% Of Consumer Targeting Data Unusable
    On the eve of Friday's deadline for the EU's new GDPR (General Data Protection Regulations) rules, contextual targeting platform Vibrant conducted a survey of top media buyers and planners at 32 major media agencies asking them what the likely impact would be on their business and their clients' businesses. Asked open-ended what percentage of their clients' consumer data would become unusable because of the new regulations, the average of all responses was 43%. (The highest response was 85%.)
  • What's Bigger Than The Super Bowl? Ask An African TV Viewer
    Americans may think Super Sunday is the world's biggest, most planned for and most socialized sports viewing event, but it's a different "football" game for the rest of the world altogether: soccer's World Cup. In a new report released today by Sub-Sahara Africa audience measurement firm GeoPoll, the magnitude of the World Cup on TV audiences is apparent. Eighty-six percent of Sub-Saharan Africans plan to watch the World Cup on television this year, which is an impressive stat given the penetration of TV households in some of those countries.
  • Here's The Pitch: Sports Radio's Share Scores Highest Season Opening*
    Why the asterisk? Because this is Research Intelligencer and every stat or milestone has a footnote to it. This one is that sports radio's season opening record audience share is the highest since Nielsen began using "full" measurement via its portable people meter (PPM) methodology in 2011. Even so, it's an impressive start to the baseball season's influence in sports listening in an era of hyper-fragmented consumer media options. It's also a testament to the relationship between the American Pastime and the radio medium.
  • More, Not Fewer Americans Say They Click To Agree Without Reading Terms Of Service
    Despite supposedly heightened concerns about privacy and the appropriation of personal data, more Americans now say the agree to the terms of service (TOS) of social networks without reading them than did four years ago. According to a national survey conducted in May by Washington, DC agency Rad Campaign and analytics firm Lincoln Park Strategies, 31% of Americans say they click-to-agree without reading the TOS, seven percentage points more than the 24% who said so in a similar survey conducted in 2014.
  • CMO Role Continues To Grow More Complex, Adding More Functions Related To Platforms And Data
    Nearly 20 years ago Grey Interactive Founder Norman Lehoullier gave a presentation at an ARF event illustrating how much more complex a CMO's job was becoming thanks to digital media, documenting a shift from five primary media (TV, radio, newspapers, magazines and outdoor) and five primary marketing functions (advertising, direct marketing, PR, consumer promotion and trade promotion) to a multitude of new digital media options, coupled with an array of new marketing functions. That was 1999. Today, Newbase released a report showing how much more complex a CMO's job is becoming, thanks to even more media and marketing options, including ...
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