• Starbucks Dominates Mobile Payments Market
    If there was any doubt that Starbucks is as much a media platform as it is a coffee shop, new stats from eMarketer should lay …
  • Media Buyers Split On TV Ad $ Shift To Digital, Anticipate Strong Demand This Upfront
    Asked which direction their clients would be shifting their TV and digital ad dollars in over the next 24 months, half the respondents to a …
  • The Correlation Between CEO And Corporate Reputation
    It may be common sense that CEO's with strong reputations also have a pronounced effect on the reputations of their corporations, especially for high profile …
  • Pivotal Upgrades 2018 Ad Expansion To +4.8%, Even More If China's Ad Exports Are Factored
    Pivotal Research Group analyst Brian Wieser, perhaps the most respected economist tracking the ad business, revised his estimates for U.S. advertising growth this year by …
  • Amazon Most Trusted Retail Brand, Apple/Best Buy Most Polarizing
    Amazon ranks as the most trusted retail brand, according to results of the 2018 Brand Trust Index Retail Report, being released this week by Ayzenberg …
  • eMarketer's A Little Less Ex-Uber-Ant, Revises User Estimates Downward
    The statsmasters at eMarketer this morning revised their estimates for ride-sharing service pioneer Uber downward, as part of a correction attributed to bad PR, as …
  • 'All Other' Wins 2017 Media Billings Race, 2018 Gets Off To An Impressive Start
    Publicis Media dominated the major agency holding companies' in media billings gains during 2017, taking a 17.8% share of the market, followed by WPP's GroupM …
  • Media Intel & PR Measurement Market Reaches Nearly $3.5 Billion
    The emergence of an "earned" media marketplace, as well as a shift toward integrated paid/owned/earned media campaign strategies, has been a boon to the media …
  • Digital CPMs Expand, But Lag Market Growth
    The good news is for the digital advertising economy is that prices for digital advertising inventory are trending upward. The bad news is they're lagging …
  • Facebook Ad Revenue: Advertisers Vs. Users
    Aside from stumbling upon billions of "outbound" digital ad dollars from China's "export market," Pivotal Research Group analyst Brian Wieser revealed some interesting disconnects between …
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