Media Buyers Split On TV Ad $ Shift To Digital, Anticipate Strong Demand This Upfront
- by Joe Mandese @mp_joemandese, May 21, 2018
Asked which direction their clients would be shifting their TV and digital ad dollars in over the next 24 months, half the respondents to a survey of top media buyers indicated they would be moving from TV to digital.
The survey of 40 agency executives representing more than $40 billion …
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