'All Other' Wins 2017 Media Billings Race, 2018 Gets Off To An Impressive Start

Publicis Media dominated the major agency holding companies’ in media billings gains during 2017, taking a 17.8% share of the market, followed by WPP’s GroupM (15.2%), Omnicom Media Group (13.9%), IPG Mediabrands (8.1%), Dentsu Aegis Network (6.8%) and Havas Media (1.4%). But the real winner was all others, which accounted …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications