Facebook Ad Revenue: Advertisers Vs. Users
- by Joe Mandese @mp_joemandese, May 10, 2018
Aside from stumbling upon billions of “outbound” digital ad dollars from China’s “export market,” Pivotal Research Group analyst Brian Wieser revealed some interesting disconnects between two ways Facebook has been reporting its advertising revenues.
The first, and frequently reported way, is the revenue per user data Facebook discloses in its …
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