• Consumers Twice As Likely To Share Personal Data, If Relevant And Transparent
    Despite a national and global debate over consumer data privacy and major database breaches, consumers are two to three times more likely to share personal …
  • ANA Finds White, Able-Bodied Heterosexual Males Dominate Its C-Suite
    After an exhaustive, seven year internal examination of the "gender equality and ethnic diversity" of 23,000 people working at its member companies, the Association of …
  • Addressable TV Ad Universe Now Reaches Majority Of TV Homes
    This year, 84 million U.S. households will be technically reachable via some form of "addressable TV," including 52 million via conventional addressable set-top boxes, an …
  • YouTube Is The 'Sleeping Giant' Of OTT
    That's the way digital video platform optimizer Pixability describes YouTube in its just-released 2018 State of Digital Video report. The statement is derived from the …
  • Just An Online Minute: Actually, A Lot More Of Them
    Online's share of daily minutes spent with media has grown seven points to a dominant 38% this year, according to new estimates released Thursday by …
  • Critics Have A Moderate Influence On Film Openings, And It's Mostly Negative
    At a time when Madison Avenue seems transfixed by "influencer marketing," the School of Communications at Emerson College has released a fascinating study about the …
  • Tuesday Is The 'Prime-Time' For Email
    Tuesday generates the highest open rates, according to a study by SmartFocus, which found that earlier in the week -- Tuesday, followed by Monday --is …
  • Google, Other Media Brands Among America's 'Most Loved'
    Google, followed closely by Hershey's, are America's "most loved brands," according to the 2018 edition of a study of hundreds of thousands of adults conducted …
  • Few Americans Choose AdChoices, Know It Even Exists
    Nearly eight years after it was launched, the ad industry's consumer ad targeting opt-out initiative, AdChoices, is still struggling to generate awareness, much less adoption, …
  • DMA Joins Consumer Data Ethics Bandwagon, Invites Others
    A week after the Advertising Research Foundation held a "Town Hall" to discuss research ethics and begin the process of creating guidelines and/or standards for …
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