Despite a national and global debate over consumer data privacy and major database breaches, consumers are two to three times more likely to share personal …

After an exhaustive, seven year internal examination of the "gender equality and ethnic diversity" of 23,000 people working at its member companies, the Association of …

This year, 84 million U.S. households will be technically reachable via some form of "addressable TV," including 52 million via conventional addressable set-top boxes, an …

That's the way digital video platform optimizer Pixability describes YouTube in its just-released 2018 State of Digital Video report. The statement is derived from the …

Online's share of daily minutes spent with media has grown seven points to a dominant 38% this year, according to new estimates released Thursday by …

At a time when Madison Avenue seems transfixed by "influencer marketing," the School of Communications at Emerson College has released a fascinating study about the …

Tuesday generates the highest open rates, according to a study by SmartFocus, which found that earlier in the week -- Tuesday, followed by Monday --is …

Google, followed closely by Hershey's, are America's "most loved brands," according to the 2018 edition of a study of hundreds of thousands of adults conducted …

Nearly eight years after it was launched, the ad industry's consumer ad targeting opt-out initiative, AdChoices, is still struggling to generate awareness, much less adoption, …

A week after the Advertising Research Foundation held a "Town Hall" to discuss research ethics and begin the process of creating guidelines and/or standards for …