Addressable TV Ad Universe Now Reaches Majority Of TV Homes

This year, 84 million U.S. households will be technically reachable via some form of “addressable TV,” including 52 million via conventional addressable set-top boxes, an additional 18 million via VOD (video-on-demand) and 14 million via OTT (over-the-top) platforms, making the majority of American homes reachable via an addressable TV advertising …

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