Few Americans Choose AdChoices, Know It Even Exists
- by Joe Mandese @mp_joemandese, May 2, 2018
Nearly eight years after it was launched, the ad industry’s consumer ad targeting opt-out initiative, AdChoices, is still struggling to generate awareness, much less adoption, among consumers.
A survey of U.S. adults conducted by Research Intelligencer via Pollfish Tuesday found only 33% of respondents were familiar with Digital Advertising Alliance’s …
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