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    Can brands effectively target consumers without collecting their data? That's the question an insightful collaborative study conducted by Interpublic's Magna and IPG Media Lab and …
  • Cable Erosion Accelerates, New Nielsen Data Marks One Of The Worst Declines Ever
    The trend line for U.S. cable network subscriptions isn't pretty. According to an analysis of Nielsen data published this morning by Wall Street equities researcher …
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