About half of consumers don't want brands to post about political parties.

Social media provide brands with a way to reach consumers not only through paid advertising, but also through organic posts …

Disney's bundle offers viewers better value than every other streaming service except Netflix, UBS estimates.

Democrat and Republican voters are in favor of a ban - one of the few issues that shows bipartisan support.

ChatGPT and DALL-E 3's power to create text and graphics has made the apps the most popular among marketers.

More advertising and bundling of streaming video may be acceptable to U.S. consumers, but they also want the personalization they get on social media.

Hispanic adults born outside the United States have much more varied habits for news consumption.

Specific programs are the biggest driver of streaming subscriptions, with 39% of TV viewers saying they signed up for a service to watch a single …

More than half of data decision-makers said they're less confident about the data they receive from social platforms, an IAB survey found.

Black consumers ages 18 or older tend to be heavy users of television in comparison with the general population.