by Robert Williams on Mar 15, 4:42 PM
About three fourths of Canadian consumers subscribed to a service because of a promotional price or free trial and forgot to unsubscribe.
by Robert Williams on Mar 15, 10:27 AM
A majority of U.S. registered voters support the legislative ban, including 37% who "strongly" support it.
by Robert Williams on Mar 13, 4:13 PM
As media companies expand e-commerce features, they must be mindful of features that can be seen as a nuisance.
by Robert Williams on Mar 12, 3:02 PM
Audience targeting provides key support to effective shopping experiences on connected TV.
by Robert Williams on Mar 11, 2:19 PM
Consumers are most likely to say that television advertising enhances perceptions of brand quality.
by Steve Sternberg on Mar 11, 10:56 AM
The main problem with the Oscars telecast is it is geared more toward Hollywood insiders than average TV viewers. Here's how that can be fixed.
by Robert Williams on Mar 8, 11:30 AM
About 40% of people in the United States said they wanted a stronger leader to break the rules.
by Steve Sternberg on Mar 7, 12:30 PM
This week's edition continues a special monthly series in which I review TV shows labeled the Good, the Too Bad, and the Ugly. Every issue …
by Robert Williams on Mar 7, 11:45 AM
Most social media users plan to keep using social media despite concerns about data privacy and hate speech.
by Robert Williams on Mar 6, 11:45 AM
The growth rate of spending on streaming has accelerated in the past few years