Ad-Supported Streaming Drives Shoppable TV Gains
- by Robert Williams , March 12, 2024
Millions of U.S. households have connected their televisions directly to the internet, unlocking the possibility for interactions that include direct purchases of products and services. Almost half (47%) of consumers said they had made a purchase after seeing a TV ad in the prior three months, according to a survey …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
