Web 'Dark Patterns' Negatively Affect Consumer Experiences
- by Robert Williams , March 13, 2024
The U.S. Federal Trade Commission in the past few years identified what it described as “sophisticated dark patterns” that can trick or manipulate consumers into buying products or services, or giving up their privacy.
The practices as defined by the agency are common among a variety of websites, according to …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
