• TV Shows To Binge This Summer
    This is the era of Peak TV+. In addition to broadcast and cable, we a bounty of major streaming services: Netflix, Hulu, and Amazon Prime …
  • Horizon Media Study Finds Racial Injustice Dominating Pandemic Conversations, For Now
    "As we enter the third week of mass protests across the US, the number of people going out and speaking against racial injustice has only …
  • In Brands We Trust: But For All Others, It's Still About Cash
    Brand trust now ranks second only to price as the most important factors determining whether consumers buy a new brand or remain loyal to one. …
  • Vive La Difference: How Consumer Sentiment Has Changed Post-Pandemic
    Nielsen has published a unique, interesting analysis of shifting consumer sentiment following the COVID-19 pandemic. The study, which utilizes its VisualDNA Personality Survey methodology --a …
  • The Cheating Consumer: Study Finds Brand Loyalty Is 'Up For Grabs'
    "Brand loyalty is up for grabs!" That's the conclusion of a study from performance marketing platform Profitero analyzing Amazon's and other data. The aptly named …
  • IAB Commissioned Study Finds Surge In Programmatic In-House Video Ad Buying
    One of the unintended consequences of the COVID-19 pandemic appears to have been a marked increase in the number of marketers utilizing in-house teams to …
  • Net 'Negative' Marketer Sentiment Drops By More Than Half In Next 6 Months
    Marketers are still feeling negative about their overall business environment, but they are slightly more optimistic that conditions will improve in the near future. Asked …
  • Global Ad Consensus Goes South On GroupM's -11.8% Update
    The ad industry consensus for the global ad economy has moved firmly into negative territory, based on GroupM's update today. GroupM now forecasts the world's …
  • WFA: Clients Could Do A Better Job On Performance Reviews -- For Themselves And Their Agencies
    In a rare self-reflecting study about their own members ability to communicate with and effectively manage their agencies, the World Federation of Advertisers found agencies …
  • Most Agencies Flex Terms, Not Price During Pandemic
    A majority of agencies became more flexible with their clients in terms of their terms of payment and other practices, but most held firm on …
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