This is the era of Peak TV+. In addition to broadcast and cable, we a bounty of major streaming services: Netflix, Hulu, and Amazon Prime …

"As we enter the third week of mass protests across the US, the number of people going out and speaking against racial injustice has only …

Brand trust now ranks second only to price as the most important factors determining whether consumers buy a new brand or remain loyal to one. …

Nielsen has published a unique, interesting analysis of shifting consumer sentiment following the COVID-19 pandemic. The study, which utilizes its VisualDNA Personality Survey methodology --a …

"Brand loyalty is up for grabs!" That's the conclusion of a study from performance marketing platform Profitero analyzing Amazon's and other data. The aptly named …

One of the unintended consequences of the COVID-19 pandemic appears to have been a marked increase in the number of marketers utilizing in-house teams to …

Marketers are still feeling negative about their overall business environment, but they are slightly more optimistic that conditions will improve in the near future. Asked …

The ad industry consensus for the global ad economy has moved firmly into negative territory, based on GroupM's update today. GroupM now forecasts the world's …

In a rare self-reflecting study about their own members ability to communicate with and effectively manage their agencies, the World Federation of Advertisers found agencies …

A majority of agencies became more flexible with their clients in terms of their terms of payment and other practices, but most held firm on …