The Cheating Consumer: Study Finds Brand Loyalty Is 'Up For Grabs'
- by Joe Mandese @mp_joemandese, June 24, 2020
"Brand loyalty is up for grabs!" That's the conclusion of a study from
performance marketing platform Profitero analyzing Amazon's and other data.
The aptly named "The Cheating Consumer" report shows how supply chain shortages during the COVID-19 pandemic crisis, led to a significant amount of product shifting, even …
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