Net 'Negative' Marketer Sentiment Drops By More Than Half In Next 6 Months
- by Joe Mandese @mp_joemandese, June 23, 2020
Marketers are still feeling negative about their overall business environment, but they are slightly more optimistic that conditions will improve in the near future.
Asked to rate their sentiment currently vs. in the next six months, a World Federation of Advertisers COVID-19 tracking study found their net negative sentiment declined …
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