by Joe Mandese on Jun 16, 8:21 AM
Madison Avenue's consensus outlook for 2020 turned negative for the year, as the second of the Big 4 agency forecasting units weighed in with its …
by Joe Mandese on Jun 15, 2:37 PM
While only one of the major agency forecasting units -- IPG Mediabrands Magna -- has officially released a mid-year update for its global and U.S. …
by Joe Mandese on Jun 12, 4:48 PM
Asked which, if any, brands had a positive impact for them during the pandemic, "other" was the No. 1 choice among 1,000 Americans responding to …
by Joe Mandese on Jun 12, 4:04 PM
These unique data visualizations were created by Chicago-based digital shop Digital Third Coast based on the agency's analysis of Internet Archive's Wayback Machine to see …
by Joe Mandese on Jun 11, 3:59 PM
A plurality of Americans -- especially NFL fans -- support more players taking a knee in recognition of the Black Lives Matter movement during NFL …
by Joe Mandese on Jun 11, 2:47 PM
Nature and educational-oriented cable networks including Discovery Channel, Animal Planet, History Channel, and National Geographic Channel are the highest-ranked in terms of interest among non-cable …
by Joe Mandese on Jun 10, 1:04 PM
"Uncertainty is the new normal, along with fear, anxiety, and stress," reads a just-released white paper written for media buyers trying to figure out how …
by Joe Mandese on Jun 10, 8:39 AM
While many media, and especially digital commerce-based media experiences, are known to have so-called "cohort" effects in which someone helps users navigate and/or decide on …
by Joe Mandese on Jun 9, 9:34 AM
The safest form of media to for brands to utilize during a pandemic are shelter-in-place lifestyle content, according to survey of ad executives conducted in …
by Joe Mandese on Jun 8, 3:17 PM
The COVID-19 pandemic drove U.S. consumption of online video views up 53% and time spent viewing them by 319%, according to the just-released Q1 2020 …