How Language Influences Hispanic Digital Commerce, And How You Can Optimize It
- by Joe Mandese @mp_joemandese, June 10, 2020
While many media, and especially digital commerce-based media experiences, are known to have so-called "cohort" effects in which someone helps users navigate and/or decide on what to consider or buy, the phenomenon is even more complex inside U.S. Hispanic households where language plays an important role.
That's one of the …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
