Madison Avenue's 2020 Consensus Outlook Falls To Negative 3.5%

Madison Avenue's consensus outlook for 2020 turned negative for the year, as the second of the Big 4 agency forecasting units weighed in with its mid-year adjustment.

GroupM now projects U.S. ad spending will decline 7.6% this year -- 12.9% if political ad spending is taken out of the equation …

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