Top Advertiser 'Uncertainty Concerns' About The 2020-21 Upfront: Budgets, Programming, Business Health
- by Joe Mandese @mp_joemandese, June 10, 2020
"Uncertainty is the new normal, along with fear, anxiety, and stress," reads a just-released white paper written for media buyers trying to figure out how to navigate this year's network upfront advertising marketplace.
While those terms could well be applied to upfronts of year's past, their context is different in …
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