Gimme Shelter: Ad Execs Cite 'Lifestyle' Media As Brand Safest During Pandemic
- by Joe Mandese @mp_joemandese, June 9, 2020
The safest form of media to for brands to utilize during a pandemic are shelter-in-place lifestyle content, according to survey of ad executives conducted in late May by Advertiser Perceptions.
The survey, the fifth in a series of COVID-19 related tracking studies, also ranked podcasts, local TV news, social …
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