When it comes to implementing and managing cross-channel video ad campaigns, Amobee, 4C and Adobe ranked as the most differentiated of 13 major platforms evaluated …

The confidence top marketers have in the overall U.S. economy rebounded slightly in August after crashing in February, according to the most recent twice annual …

Securities firm UBS has compiled data from company reports and the trade press, noting that on average, the major broadcast networks all yielded double-digit CPM …

TV has reached a new tipping point, as more than half of all viewing is now accounted for by viewers 55-plus, according to an analysis …

In the era of "peak TV," with more viewing choices available than ever before, it takes viewers longer to even become aware of a new …

The volume of programmatic ads that could be categorized as questionable -- explicitly malicious ones, in-banner video, and ones violating explicit quality criteria -- has …

Johnson & Johnson's Band Aid currently is the "healthiest" brand in America, according to the 2019 edition of an annual tracking study by YouGov's Brand …

Citing renewed attention to gun violence as their primary driver regarding trust in TV news brands, viewers indicated significantly higher trust levels for MSNBC and …

Amid the heightened political turmoil and moves by the major social media platforms Twitter and Facebook to curtail state-sponsored disinformation, eMarketer has released data showing …

When it comes to "leisure time" activities, advertising executives say they participate in them more than consumers do, according to findings of two separate studies …