• Forrester: Amobee, 4C, Adobe Dominate 'Cross-Platform Video' Ad Offerings -- All Have Legacy Issues
    When it comes to implementing and managing cross-channel video ad campaigns, Amobee, 4C and Adobe ranked as the most differentiated of 13 major platforms evaluated …
  • Marketer Confidence Rebounds In August, Still Below Recent Highs
    The confidence top marketers have in the overall U.S. economy rebounded slightly in August after crashing in February, according to the most recent twice annual …
  • 2019-20 Upfront Ad Sales Recap: Double-Digit CPMs On Single-Digit Volume Gains
    Securities firm UBS has compiled data from company reports and the trade press, noting that on average, the major broadcast networks all yielded double-digit CPM …
  • 55+ Demo Now Accounts For More Than Half Of All TV Viewing
    TV has reached a new tipping point, as more than half of all viewing is now accounted for by viewers 55-plus, according to an analysis …
  • More On Those Ineffective Network Promos
    In the era of "peak TV," with more viewing choices available than ever before, it takes viewers longer to even become aware of a new …
  • Programmatic Ad Quality Improves To Highest Level Yet, Industry 'Vigilance' Cited
    The volume of programmatic ads that could be categorized as questionable -- explicitly malicious ones, in-banner video, and ones violating explicit quality criteria -- has …
  • America's Healthiest Brands: Band Aid, Dawn, Hershey's
    Johnson & Johnson's Band Aid currently is the "healthiest" brand in America, according to the 2019 edition of an annual tracking study by YouGov's Brand …
  • Gun Violence Affects TV News Trust: MSNBC Ascends, Trump Plummets
    Citing renewed attention to gun violence as their primary driver regarding trust in TV news brands, viewers indicated significantly higher trust levels for MSNBC and …
  • Hong Kong's Social Network Penetration: Mostly Facebook
    Amid the heightened political turmoil and moves by the major social media platforms Twitter and Facebook to curtail state-sponsored disinformation, eMarketer has released data showing …
  • Studies Reveal Disconnect Between Consumers And Ad Exec Summer Leisure Activities
    When it comes to "leisure time" activities, advertising executives say they participate in them more than consumers do, according to findings of two separate studies …
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