by Joe Mandese on Aug 18, 11:18 AM
Today marks the 15th anniversary of Google's initial public offering, which preceded a slew of subsequent tech platform offerings -- from Facebook to Uber. While …
by Joe Mandese on Aug 14, 9:32 AM
Amazon is now the dominant source for e-commerce sales for consumer packaged goods marketers, according to data released this morning by Nielsen E-Commerce. With a …
by Steve Sternberg on Aug 12, 12:18 PM
Higher-profile and award-winning streaming series, such as "House of Cards," "Orange is the New Black," "Stranger Things," "Narcos," "Black Mirror," "The Crown," "The Handmaid's Tale" …
by Joe Mandese on Aug 12, 12:03 PM
The average adult prime-time CPM has skyrocketed 115% since the 2009-10 upfront network TV sales season, according to a trend analysis released by Media Dynamics …
by Joe Mandese on Aug 9, 10:18 AM
With an average upfront prime-time CPM of $43.40, Fox is the priciest of the major broadcast networks, according to a five-year analysis of prime-time network …
by Joe Mandese on Aug 8, 10:06 AM
Ethnic minorities represent nearly 40% of the U.S. population, yet multicultural media spending makes up only 5.2% of the U.S. marketing industry, according to findings …
by Joe Mandese on Aug 7, 10:50 AM
In an analysis published this week, GroupM Global President of Business Intelligence Brian Wieser plotted the inflation of TV advertising costs vs. the rise of …
by Joe Mandese on Aug 7, 10:10 AM
As marketers become increasingly focused on the value of "X" -- as in experience -- Deloitte Digital is offering a roadmap for calculating how human …
by Joe Mandese on Aug 2, 1:56 PM
For a category that wouldn't have even been considered a consumer packaged good only a few years ago, marijuana brands and sales have already emerged …
by Joe Mandese on Aug 1, 11:46 AM
While the use of cryptocurrency in media-buying gets a lot of discussion, it is getting little uptake from the demand-side. A survey of ad executives …
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