Exclusive: Ad Execs Short On Crypto, See Little Bump From Facebook's Libra
- by Joe Mandese @mp_joemandese, August 1, 2019
While the use of cryptocurrency in media-buying gets a lot of discussion, it is getting little uptake from the demand-side. A survey of ad executives conducted by Advertiser Perceptions for Research Intelligencer in July finds more than two-thirds aren't
even considering it.
The survey also found that Facebook's plans to …
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