Prime-time Price Inflation Soars, Average Upfront Broadcast CPM Tops $36

The average adult prime-time CPM has skyrocketed 115% since the 2009-10 upfront network TV sales season, according to a trend analysis released today by Media Dynamics.

The analysis estimates this year's upfront for the 2019-20 prime-time season averages $36.19 for adult viewers on the major broadcast networks vs. $16.80 for …

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