• Less Than Minimum Wage -- Way Less
    On a gross basis, the ad industry values the average American's time to ad-supported media at $1 per hour. The fact that it's a nice …
  • Republicans Feel More Underrepresented On TV Than Democrats
    Many Americans of all political affiliations feel underrepresented on tv, according to results of a nationwide poll released by Morning Consult. The survey of 2,201 …
  • How Americans Rank, React To Corporate Crises
    News of a company making an illegal campaign contribution was most likely to produce a negative backlash, while news about a company ignoring workplace sexual …
  • Amazon Ranked Most Liked Brand, Guess Who's Least Liked?
    The poll found Amazon was by far the most liked with a net favorability score of 44 -- more than twice that of Google, the …
  • Native Supply Chain Expands 48%
    The Native Advertising Institute took on an ambitious project in 2017 to benchmark the supply of suppliers. The result was a Lumascape-like chart listing 272 …
  • Stormy Daniels' Out-of-Home Lift Beats Olympics, Tiger Woods Too
    Tunity, a promising new audience data company that matches out-of-home audio tuning on a mobile phone to linear TV screens, has made a surprising discovery …
  • Time Spent In The Nielsen Universe: Ad-Supported Vs. Non-Ad-Supported
    Nielsen on Wednesday released its own proprietary estimates tracking the share of time spent by the average American adult consuming ad-supported vs. non-ad-supported content, across …
  • ARF Proposes New Standards For Consumer Data, Threatens To Rescind Cambridge Analytica's Ogilvy Award
    Sparked by revelations surrounding the illicit use of Facebook user data by Cambridge Analytica, the ARF this morning called for new ad industry "guidelines and …
  • Voters Believe Trump/Daniels Affair, Consider It 'Common'
    Amid rising approval ratings in a number of polls, the tabloid-like aspects of President Donald Trump's alleged extramarital affair with Stormy Daniels appears to be …
  • In, Out Or Something In Between: Trends In Marketing Services
    The bad news for agencies and other external marketing services providers is that two-thirds of marketers are moving more toward in-house capabilities. The bad news …
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