On a gross basis, the ad industry values the average American's time to ad-supported media at $1 per hour. The fact that it's a nice …

Many Americans of all political affiliations feel underrepresented on tv, according to results of a nationwide poll released by Morning Consult. The survey of 2,201 …

News of a company making an illegal campaign contribution was most likely to produce a negative backlash, while news about a company ignoring workplace sexual …

The poll found Amazon was by far the most liked with a net favorability score of 44 -- more than twice that of Google, the …

The Native Advertising Institute took on an ambitious project in 2017 to benchmark the supply of suppliers. The result was a Lumascape-like chart listing 272 …

Tunity, a promising new audience data company that matches out-of-home audio tuning on a mobile phone to linear TV screens, has made a surprising discovery …

Nielsen on Wednesday released its own proprietary estimates tracking the share of time spent by the average American adult consuming ad-supported vs. non-ad-supported content, across …

Sparked by revelations surrounding the illicit use of Facebook user data by Cambridge Analytica, the ARF this morning called for new ad industry "guidelines and …

Amid rising approval ratings in a number of polls, the tabloid-like aspects of President Donald Trump's alleged extramarital affair with Stormy Daniels appears to be …

The bad news for agencies and other external marketing services providers is that two-thirds of marketers are moving more toward in-house capabilities. The bad news …