If it’s doing what it’s supposed to do, the
blurry nature of native advertising may be difficult to measure in terms of its absolute scale and volume. One way to put dimensions around it is to look at the number of suppliers providing
technology to enable it. That’s what the …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.