• How OTT Growth Impacts TV Ad Spending
    eMarketer has released an updated outlook calling for U.S. TV ad spending to erode through 2020. While the agency analyses are generally focused on the …
  • Americans Overwhelmingly Concerned About Cambridge Analytica's Use Of Facebook Data During 2016 Election
    American Internet users are overwhelmingly concerned with recent reports that Cambridge Analytica abused the data of Facebook users to influence the 2016 Presidential election, according …
  • CMOs Closing Gender Gap, Less So In Other Diversities
    A survey of CMOs or their equivalents among 747 member executives finds a 10 percentage point bias toward men, according to findings of a survey …
  • Marketers Find Programmatic Measurement 'Very Challenging,' Blame Agencies
    Most digital marketers find it challenging to accurately measure their programmatic media buys and they think it's their agencies' fault. That's the finding of a …
  • Users Worry About Facebook Data: Plan To Use Less, Stop Altogether
    Eight percent of Internet users say they will stop using Facebook because of news about Cambridge Analytica's abuse of users' personal data, according to findings …
  • The Gunn Media 100
    The complete list, ranked 1 - 100.
  • ARF To Unveil Consumer Data Privacy Initiative
    On the eve of its annual conference in New York City this week, the Advertising Research Foundation is expected to announce a new initiative for …
  • A Third Of Tech Workers Plan To #DeleteFacebook
    In the aftermath of news that Cambridge Analytica illicitly collected data of 50 million Facebook users, anonymous, collaborative technology worker app Blind surveyed its users …
  • Media Buying Demand Spikes In February, Mostly From Big Advertisers
    Demand for U.S. media inventory expanded in February, both sequentially and year-over-year, according to just released estimates from the U.S. Ad Market Tracker, a collaboration …
  • MediaCom Most Awarded Media Agency
    GroupM's MediaCom unit was the most awarded media agency network in terms of the major international media-relevant awards competitions compiled annually by the Gunn Report. …
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