eMarketer has released an updated outlook calling for U.S. TV ad spending to erode through 2020. While the agency analyses are generally focused on the shift of ad budgets to digital media, eMarketer's analysis focuses on the shift of audience supply from linear TV to over-the-top viewing options.
American Internet users are overwhelmingly concerned with recent reports that Cambridge Analytica abused the data of Facebook users to influence the 2016 Presidential election, according to findings of a nationally representative survey conducted by the equities research team at Raymond James. Three in four of the respondents said they were concerned, and 43% characterized their response as "very concerned."
A survey of CMOs or their equivalents among 747 member executives finds a 10 percentage point bias toward men, according to findings of a survey released this morning by the Association of National Advertisers. Fifty-five percent are male, while 45% are female.
Most digital marketers find it challenging to accurately measure their programmatic media buys and they think it's their agencies' fault. That's the finding of a survey of more than 200 digital marketers conducted by Infectious Media, a digital agency specializing in programmatic media buying. Only 28% of the respondents said they were satisfied with the state of their measurement, and 66% said they found it "very challenging."
Eight percent of Internet users say they will stop using Facebook because of news about Cambridge Analytica's abuse of users' personal data, according to findings of a national survey distributed to investors this morning by securities firm Raymond James. The analysts surveyed a sample of 500 Internet users in the aftermath of the revelations, and asked them a variety of questions, including how concerned they are about the abuse and how it will impact their use of Facebook.
The complete list, ranked 1 - 100.
On the eve of its annual conference in New York City this week, the Advertising Research Foundation is expected to announce a new initiative for the development of industry guidelines for consumer data privacy and protection. The initiative, which will be unveiled by ARF CEO Scott McDonald Wednesday morning during its "ConsumerXScience" conference. The initiative, presumably, is in response to high profile news about breaches of consumer data, including last week's reports about Cambridge Analytica's use of the personal data of 50 million Facebook users.
In the aftermath of news that Cambridge Analytica illicitly collected data of 50 million Facebook users, anonymous, collaborative technology worker app Blind surveyed its users to see how many actually plan to delete their Facebook accounts because of it. The survey ran from March 20-24 and nearly a third (31%) of the more than 2,600 users who responded said, "yes," they plan to delete Facebook. Breaking it down further, Blind found the percentages of tech workers planning to delete Facebook ran as high as 50% for Microsoft employees to a low of 2% for Facebook employees.
Demand for U.S. media inventory expanded in February, both sequentially and year-over-year, according to just released estimates from the U.S. Ad Market Tracker, a collaboration of Standard Media Index and MediaPost. The tracker, which indexes actual media spending by ad agencies representing about 70% of all media billings, rose 14 points in from January and 28 points from February 2017.
GroupM's MediaCom unit was the most awarded media agency network in terms of the major international media-relevant awards competitions compiled annually by the Gunn Report. With 1,360.6 points, MediaCom scored significantly higher than the second most awarded media agency, Omnicom's PHD, which had 1,199.5 points. GroupM also ranked as the No. 1 holding company media division, with 3,565.5 points, followed by Omnicom (3,326.7), Interpublic (2,131.7), Publicis (1,597.3), Dentsu (540.1), Havas (442.0), MDC (88.6), Hakuhodo (65.1).